Tools I’ve taken with me from each role:

Core Marketing & Strategy

• Social Media Management (Instagram, Facebook, LinkedIn)

• Influencer Marketing & Partnerships

• Content Calendar Creation & Execution

• Campaign Strategy (Organic + Paid)

• Brand Storytelling & Messaging

Creative & Production

• Lifestyle & Hospitality Photoshoot Coordination

• Creative Direction & Styling

• Video Concepting for Short-Form/ Long-Form Content (Reels/TikTok)

• Graphic Design (Canva)

• Copywriting & SEO Optimizatio

Analytics & Performance

• Social Media Analytics (Sprout Social, Meta Business Suite, Google Analytics)

• Data-Driven Reporting & Insights

• Engagement, Reach & Conversion Tracking

• Paid Media Strategy & Optimization (Facebook Ads, Instagram Ads, LinkedIn Ads)

Professional Skills

• Communication & Collaboration

• Problem Solving & Adaptability

• Project Management & Organization

• Client & Stakeholder Relations

Hospitality Focus: Guest Experience Marketing, Event Programming, Travel Industry Trends

Digital Focus: Basic Wordpress and Hubspot experience with both Pure Wellness at Remington and Vinarosa Resort (Formerly known as Vintners Resort), Launched Revinate for Guest Reputation and Email Marketing along with Canary Technologies at Vinters Resort